How To Structure Every Single Video.
I've been creating recruitment videos for over three years now and I've developed a story structure that tells a compelling story with an emotional ending that leaves the audience feeling warm and fuzzy.
Brace yourself:
Set the scene, where is the job based and what lifestyles are on offer? Is it well connected to major cities?
Is it suited for people who love the great outdoors or has it got a great night life? Or both?
Footage ideas: Local area + tourist attractions + stock footage of lifestyles mention such as swimming or cycling.
"What makes the team special?" is the commonly asked question.
This is the time to highlight how flexible and supportive management are when things crop up and life gets in the way.
Footage ideas: The workplace + staff working as a team and interacting with customers.
If applicable, what advancements in technology has your business adopted, making everyone's lives that little bit easier?
Footage ideas: product shots of the equipment + the technology in action.
Zoom out and look at the bigger picture. What are the companies values and how do these priorities have an everyday impact on the team members?
Is there room for career progression? Will my personal development be supported?
Footage ideas: Event footage highlighting the company culture
If there is a time to be cheesy it is here. This is the climax of the video!
If you are open to international hiring then highlight what makes Scotland special! The landscapes, the people and the Michelin star tap water!
I want to hear people sincerely saying: "I couldn't see myself anywhere else"
"There's no place I'd rather be"
"There's something in Scotland for everyone"
Footage ideas: Postcard shots of Scotland
Focus on the lifestyle and the people opposed to the job description. It's likely that the viewer has already read up on the job offering, that is why they are engaging with the video.
The candidate has a blurry idea of themselves as part of your team, the videos purpose is to bring that image into focus.
What do you think of this story structure, am I missing something?