The Challenge

With over 70 practices across Scotland, Clyde Munro Dental Group needed to stand out in the competitive world of dental recruitment. They werenʼt just looking for dentists—they wanted the right fit: professionals who aligned with their culture and values. Traditional recruitment strategies focus on salary and job details butClyde Munro needed something more. How could they communicate the lifestyle, the community, and the unique benefits of joining their group, all while highlighting individual job opportunities?

Our Process

We approached this challenge by crafting emotional stories that went beyond the job description.‍

1. ‍Discovering the Community: Each video started with exploring the unique lifestyle of the local area surrounding the practice. Whether it was the charm of a coastal town or the vibrancy of a city centre, we showcased the communities candidates could call home.‍
2. Hearing From The Team: We interviewed team members to share authentic insights about working at Clyde Munro. From the support among colleagues to professional growth opportunities, their stories painted a vivid picture of life within the group.‍
3. Why Clyde Munro? Finally, we highlighted what set Clyde Munro apart. From industry-leading benefits to a supportive and collaborative culture, the videos positioned Clyde Munro as more than just an employer—itʼs a life-changing career choice.

Each video was designed to leave candidates with a feeling: this isnʼt just a job, itʼsan opportunity to build a better life.‍

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The Result

Over the course of two years, we delivered 15+ recruitment videos for Clyde Munro, working closely with both their marketing and recruitment teams. These videos have not only boosted application rates for associate dentist and full-time positions but also attracted candidates aligned with Clyde Munroʼs culture and values.

By focusing on emotional storytelling and the lifestyle opposed to the job, we helped Clyde Munro Dental Group connect with the right talent—those looking fora new lease of life.