The Challenge‍

Reach Advocacyʼs mission is vital: to bring human rights advocacy to workplaces through impactful training. But their website wasn't doing justice to their cause.Overloaded with data and statistics, it failed to convey the passion behind their work or connect emotionally with visitors. For many, the content felt dry and overwhelming, leaving them disengaged before fully understanding Reachʼs value.

How could we make their message resonate while showcasing the incredible personalities driving the organisation?

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Our Process

From the moment we met the Reach Advocacy team, one thing stood out—their passion. These werenʼt just educators; they were advocates with deeply personal commitments to their mission. We knew their personalities had to take centerstage in their story.‍

1. ‍Personality-Driven Storytelling: Instead of focusing solely on numbers, we shifted the narrative to the people behind Reach. We captured candid, heartfelt moments with team members as they shared their motivations, expertise, and vision for creating more equitable workplaces.‍
2. Engaging Visuals: We created a dynamic video to be featured prominently on the website. Through a blend of interviews, workshop footage, and vibrant storytelling, the video introduced visitors to the teamʼs mission in an approachable and compelling way.‍
3. Clarity and Connection: The video highlighted not just what Reach Advocacy does, but why it matters, creating an emotional connection with potential clients while making their services more relatable and accessible.

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The Result

By featuring the video prominently on their website, Reach Advocacy transformed the way visitors engaged with their message.‍

• ‍Increased Lead Generation: Prospective clients were drawn in by the video, which put a face to the mission and made the work feel more personal and approachable.‍
• Stronger Emotional Connection: The video helped viewers understand not only the programs but also the passion and expertise of the team behind them.
• ‍Mission Amplified: Reach Advocacyʼs message was no longer buried in data.Instead, it was brought to life through the people who live and breathe it everyday.

The result? A website that doesn't just educate—it inspires.